Chapters Couture, a renowned fashion brand in Ghana, has launched a new collection purposely to revive the Batik Tie and Dye industry in Ghana.
Mr. Robert Raymond Cudjoe, CEO of Chapters Couture stressed on the fact that many designers and shoppers of the ‘African Print’ clothing have ignored the tie and dye print and focused mostly on other fabrics like Woodin, GTP, Vlisco to the extent of having Chinese fabric producers file into the country with their pirated prints.
“It seems people have forgotten, tie and dye is also African,” he said “and most designers are not fusing this beautiful print in designs they come up with. This I believe is crippling the tie and dye entrepreneurs we have in this country not to talk of textile graduates from our various tertiary institutions.
If attention is given to our tie and dye just as it did with our African print some years back, I believe we can grow that sector and even reduce graduate unemployment.